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~person:"Naeem, Muhammad"
~person:"Wanick, Vanissa"
~subject:"Social Web"
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Social Web
Fashion
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Brand management
4
Markenführung
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2
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2
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Online-Marketing
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Textile distribution
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Artificial intelligence
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Augmented reality
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Bekleidungsindustrie
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Clothing industry
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Consumer agency
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Fashion retailing
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Gamification and playfulness
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Naeem, Muhammad
Wanick, Vanissa
Ozuem, Wilson
8
Ranfagni, Silvia
6
Ko, Eunju
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Kim, Kyung Hoon
3
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Bazaki, Eirini
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Lee, Dokyun
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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All
ECONIS (ZBW)
4
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The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
Saved in:
2
Understanding the social consumer
fashion
brand engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
3
Skins in the game :
fashion
branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
4
Understanding the different types of UGC participants and social context for
fashion
brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
Saved in:
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