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~person:"Naeem, Muhammad"
~subject:"Social Web"
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Brand management
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Naeem, Muhammad
Ozuem, Wilson
8
Ranfagni, Silvia
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Ko, Eunju
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Kim, Kyung Hoon
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Ishaq, Muhammad Ishtiaq
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Tzavara, Dionisia
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Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Understanding the social consumer
fashion
brand engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
2
Understanding the different types of UGC participants and social context for
fashion
brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
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