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~person:"Nagar, Komal"
~subject:"Brand"
~subject:"International marketing"
~subject:"Markenführung"
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Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal
- In:
Vision : the journal of business perspective
13
(
2009
)
4
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003964857
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