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~person:"Nagengast, Liane"
~subject:"Customer satisfaction"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatz in Zeitschrift"
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Customer satisfaction
Kundenzufriedenheit
Beziehungsmarketing
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Consumer behaviour
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Switching behaviour
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Switching costs
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Customer retention management
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Aufsatz in Zeitschrift
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Nagengast, Liane
Blut, Markus
4
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4
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3
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Journal of retailing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Strengthening the satisfaction loyalty link : the role of relational
switching
costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
New insights in the moderating effect of
switching
costs
on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
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