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~person:"Naib, Sudhir"
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Naib, Sudhir
Singh, Swati
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The IUP journal of brand management : IJBRM
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NEXA : attempting the premium connect
Singh, Swati
;
Naib, Sudhir
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 57-65
Persistent link: https://www.econbiz.de/10011751002
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