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~person:"Naik, Prasad A."
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Metrics unreliability and marketing overspending
Sridhar, Shrihari
;
Naik, Prasad A.
;
Kelkar, Ajay
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 761-779
Persistent link: https://www.econbiz.de/10011792398
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