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~person:"Nair, Harikesh"
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Measuring marketing-mix effects in the 32-64 bit video game console market
Chintagunta, Pradeep K.
;
Nair, Harikesh
;
Sukumar, R.
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 421-445
Persistent link: https://www.econbiz.de/10003825041
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