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~person:"Nam, Yoonjae"
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International journal of advertising : the review of marketing communications
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The influence of
pre-roll
advertising
VOD via IPTV and mobile TV on consumers in Korea
Nam, Yoonjae
;
Lee, Hyung Seok
;
Jun, Jong Woo
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012200334
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