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Beziehungsmarketing
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Nandy, Subarna
Septianto, Felix
8
Brosi, Prisca
7
Spörrle, Matthias
7
Welpe, Isabell M.
7
Sierra, Jeremy J.
5
Taute, Harry A.
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Antonetti, Paolo
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Kräkel, Matthias
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Lee, Carmen
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Paas, Leo
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Sondhi, Neena
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Tjiptono, Fandy
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Global business review
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International journal of Indian culture and business management : IJICBM
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Journal of international consumer marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Toward a measure of brand
pride
: scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
2
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
3
Brand
pride
in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
4
Understanding brand
pride
in urban Indian consumers : implications for theory and practice
Nandy, Subarna
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
27
(
2022
)
2
,
pp. 139-171
Persistent link: https://www.econbiz.de/10014315077
Saved in:
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