Calzolari, Giacomo; Nardotto, Mattia - C.E.P.R. Discussion Papers - 2011
empirical analysis of the effects of reminders and feedback on investment activities involving up-front costs and delayed … reminders induce users of a gym to substantially increase their levels of physical exercise. We show that limited attention … helps explain our results, and we find evidence of mental accounting in users' response to the stimulus of reminders. These …