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~person:"Naudé, Peter"
~subject:"Business-to-business marketing"
~subject:"Knowledge transfer"
~subject:"Theorie"
~type_genre:"Konferenzbeitrag"
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Naudé, Peter
Abosag, Ibrahim
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Industrial marketing management : the international journal for industrial and high-tech firms
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Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
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