Subudhi, Rabi; Kar, Brajaballav; Nayak, A.P - 2019
The article presents a case study within the broad theme of Ecological entrepreneurship, and specific to the making of herbal anti-ageing product, Chyavanpras, by a Bhubaneswar based Ayurveda professional and an entrepreneur. India has age old medical practice of Ayurveda, in which the doctors...