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~person:"Neijens, Peter"
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Neijens, Peter
Pelsmacker, Patrick de
161
Dens, Nathalie
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Pelsmacker, Patrick De
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Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
2
Guest editorial: opportunities and challenges at the crossroads of communication and services
Lievens, Annouk
;
Neijens, Peter
;
Pelsmacker, Patrick de
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 497-506
Persistent link: https://www.econbiz.de/10013325666
Saved in:
3
Special issue: opportunities and challenges at the crossroads of communication and services
Lievens, Annouk
(
ed.
);
Neijens, Peter
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013325690
Saved in:
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