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~person:"Nelson, Michelle R."
~subject:"Consumer behaviour"
~subject:"Public opinion"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Public opinion
Communication media
2
Internet marketing
2
Kommunikationsmedien
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Konsumentenverhalten
2
Online-Marketing
2
Ankündigungseffekt
1
Announcement effect
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Characters
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Children
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Children and food
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Covert marketing
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Credibility
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Eating habit
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Food
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Gesundheit
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Kinder
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Marketing management
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Marketingmanagement
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Online media
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Packaging
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Perception
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Persuasion knowledge
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Public relations
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Publicity
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Qualitative methods
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Target group
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Verpackung
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Video news releases
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Youth
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Aufsatz in Zeitschrift
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Nelson, Michelle R.
Baron, David P.
2
Chan-Olmsted, Sylvia M.
2
Elliot, Carole
2
Garz, Marcel
2
Kalaitzandonakes, Nicholas G.
2
Mavin, Sharon Anne
2
Raschky, Paul A.
2
Saulīte, Linda
2
Shapiro, Jesse M.
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Stead, Valerie
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Williams, Jannine
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Ščeulovs, Deniss
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Agrusa, Jerome
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Ahn, Regina
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Alvarez, Maria D.
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Asmak Ab Rahman
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Babutsidze, Zakaria
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Badaoui, Khafid
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Bakir, Aysen
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Balboni, Bernardo
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Baloria, Vishal P.
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Batra, Roopali
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Bear, Adam
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Behrens, Anton
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Berger, Helge
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Block, Martin P.
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Bozyigit, Sezen
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Brown, Cheryl O.
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Journal of business ethics : JOBE
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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Visual perceptions of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
2
Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.
;
Park, Jiwoo
- In:
Journal of business ethics : JOBE
130
(
2015
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
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