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Industrial marketing management : the international journal for industrial and high-tech firms
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Is your industrial marketing work working? : developing a composite index of
market
change
Nenonen, Suvi
;
Storbacka, Kaj
;
Frethey-Bentham, Catherine
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 251-265
Persistent link: https://www.econbiz.de/10012064449
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