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~person:"Nepomuceno, Marcelo Vinhal"
~subject:"Online retailing"
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Online retailing
Data protection
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Brand
1
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Intangibility
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Markenartikel
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Markenführung
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Markenimage
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Perceived risk
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Privacy and security concerns
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Privater Haushalt
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Nepomuceno, Marcelo Vinhal
Spiekermann, Sarah
5
Berendt, Bettina
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Morath, Florian
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Journal of retailing and consumer services
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity,
privacy
and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
2
Relationship between intangibility and perceived risk : moderating effect of
privacy
, system security and general security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michael
;
Richard, …
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10009552970
Saved in:
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