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~person:"Neumann, Nico"
~type_genre:"Aufsatz in Zeitschrift"
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Neumann, Nico
Tucker, Catherine
62
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Is first- or third-party audience data more effective for reaching the "right" customers? : the case of IT decision-makers
Neumann, Nico
;
Tucker, Catherine
;
Subramanyam, Kumar
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 519-571
Persistent link: https://www.econbiz.de/10014458489
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2
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
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