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~person:"Newcomb, James"
~subject:"Marketing"
~subject:"Psychology of advertising"
~subject:"Theorie"
~type:"article"
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Kellogg on advertising & media : the Kellogg School of Management
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Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
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