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~person:"Newell, Stephen J."
~subject:"Ernährungsindustrie"
~subject:"Monopoly"
~subject:"Service quality"
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Mumuni, Alhassan G.
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Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions
O'Reilly, Kelley
;
Mumuni, Alhassan G.
;
Newell, Stephen J.
; …
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011808392
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