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~person:"Ng, Siew Imm"
~subject:"Internationales Marketing"
~subject:"Internet marketing"
~subject:"Markentreue"
~subject:"Personality psychology"
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How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
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