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~person:"Nguyen, Hang T."
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Brand management
7
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7
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3
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3
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3
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3
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2
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2
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Nguyen, Hang T.
Nijkamp, Peter
3,424
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2,318
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2,232
Zimmermann, Klaus F.
2,122
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2,117
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1,810
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1,656
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1,492
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1,488
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1,421
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1,399
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1,372
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1,361
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1,352
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1,351
Hasan, Iftekhar
1,349
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1,333
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1,326
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1,319
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1,316
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
2
Economics letters
1
Energy
1
Enhancing knowledge development in marketing ; Vol. 21
1
Handbook of research on new product development
1
Journal of business research : JBR
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Journal of financial and quantitative analysis : JFQA
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ECONIS (ZBW)
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RePEc
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
Saved in:
5
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
6
Entry assumptions and welfare gains from trade
Nguyen, Hang T.
;
Timoshenko, Olga A.
- In:
Economics letters
159
(
2017
),
pp. 104-107
Persistent link: https://www.econbiz.de/10011903435
Saved in:
7
Tournament-based incentives, corporate cash holdings, and the value of cash
Phan, Hieu V.
;
Simpson, Thuy
;
Nguyen, Hang T.
- In:
Journal of financial and quantitative analysis : JFQA
52
(
2017
)
4
,
pp. 1519-1550
Persistent link: https://www.econbiz.de/10011928395
Saved in:
8
More than fit : brand extension authenticity
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 967-983
Persistent link: https://www.econbiz.de/10009688754
Saved in:
9
The authenticity of brand extensions : a complementary construct to fit
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
-
2011
Persistent link: https://www.econbiz.de/10010191065
Saved in:
10
Exports, imports, FDI and economic growth
Nguyen, Hang T.
-
2011
Persistent link: https://www.econbiz.de/10009012629
Saved in:
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