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~person:"Nieschlag, Robert"
~source:"econis"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Glossary included"
~type_genre:"Sammlung"
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Nieschlag, Robert
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Marketing
Nieschlag, Robert
;
Dichtl, Erwin
;
Hörschgen, Hans
-
2011
-
19., überarbeitete und ergänzte Auflage
Analytic Hierarchy Process und der Balanced Score Card sowie der Metaplan-Technik und dem Mind Mapping neuere, im
Marketing-Management
…
Persistent link: https://www.econbiz.de/10011832783
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2
Marketing
Nieschlag, Robert
;
Dichtl, Erwin
;
Hörschgen, Hans
-
2002
-
19., überarbeitete und ergänzte Auflage
Persistent link: https://www.econbiz.de/10014013043
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