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~person:"Niraj, Rakesh"
~person:"Sjoblom, Leif"
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Niraj, Rakesh
Sjoblom, Leif
Gupta, Mahendra
23
Foster, George
8
Palmer, Richard J.
6
Davila, Antonio
5
Dopuch, Nicholas
4
Gupta, Mahendra R.
4
Narasimhan, Chakravarthi
3
Palmer, Richard
3
Alles, Michael
2
Brandt, James
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Gupta, Mahendra Kumar
2
Subbarao, P. M. V.
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Datar, Srikant M.
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GUPTA, MAHENDRA
1
King, Ronald
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Marku, Miljan
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The journal of business & industrial marketing
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Journal of cost management
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Journal of marketing
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Understanding customer level profitability implications of satisfaction programs
Niraj, Rakesh
;
Foster, George
;
Gupta, Mahendra R.
; …
- In:
The journal of business & industrial marketing
23
(
2008
)
7
,
pp. 454-463
Persistent link: https://www.econbiz.de/10008099715
Saved in:
2
Understanding customer level profitability implications of satisfaction programs
Niraj, Rakesh
;
Foster, George
;
Gupta, Mahendra R.
; …
- In:
The journal of business & industrial marketing
23
(
2008
)
7-8
,
pp. 454-463
Persistent link: https://www.econbiz.de/10008140388
Saved in:
3
Customer Profitability in a Supply Chain
Niraj, Rakesh
;
Gupta, Mahendra
;
Narasimhan, Chakravarthi
- In:
Journal of marketing
65
(
2001
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10005948231
Saved in:
4
Customer Profitability Analysis: Challenges and New Directions
Foster, George
;
Gupta, Mahendra
;
Sjoblom, Leif
- In:
Journal of cost management
10
(
1996
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10007133037
Saved in:
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