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~person:"Niu, Gengfeng"
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Purchasing social attention by tipping : materialism predicts online tipping in live-streaming platform through self-enhancement motive
Wu, Yang
;
Niu, Gengfeng
;
Chen, Zhenzhen
;
Zhang, Dongjing
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 468-480
Persistent link: https://www.econbiz.de/10013275502
Saved in:
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Purchasing social attention by tipping : Materialism predicts online tipping in <scp>live‐streaming</scp> platform through <scp>self‐enhancement...
Wu, Yang
;
Niu, Gengfeng
;
Chen, Zhenzhen
;
Zhang, Dongjing
- In:
Journal of Consumer Behaviour
21
(
2021
)
3
,
pp. 468-480
Persistent link: https://www.econbiz.de/10012632433
Saved in:
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