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~person:"Nolte, Oliver"
~person:"Weitz, Barton A."
~subject:"B-to-B-Marketing"
~subject:"Physical distribution"
~subject:"Vertrieb"
~type:"article"
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Brand the Future : systematische Markenentwicklung im B2B
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane
;
Liu, Yongmei
;
Shi, Yuying
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
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Kunden effektiv faszinieren
Caro, Sönke
;
Nolte, Oliver
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 167-174)
.
2017
Persistent link: https://www.econbiz.de/10011565759
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