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~person:"Norman, Andrew T."
~subject:"Brand management"
~subject:"Marketing management"
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Brand management
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Markenführung
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Strategic alliance
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Attitudes toward services
1
Brand Alliances
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Brand Management
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Consumer behaviour
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Dienstleistungsqualität
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Konsumentenverhalten
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Service quality
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brand alliances
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Norman, Andrew T.
Hausladen, Helmut
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Journal of business & economics research
1
Services marketing quarterly
1
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ECONIS (ZBW)
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Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes
Norman, Andrew T.
- In:
Journal of business & economics research
15
(
2017
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10011669556
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2
Validating the effects of brand quality on attitude and purchase intention in service-product alliances
Norman, Andrew T.
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10011671807
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