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~person:"Norvell, Tim"
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Norvell, Tim
Malmendier, Ulrike
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Maréchal, Michel André
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Schmidt, Klaus M.
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Journal of retailing and consumer services
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Bonus gift card programs : a methodology to measure the impact on revenue and profit
Norvell, Tim
;
Horky, Alisha Blakeney
- In:
The international review of retail, distribution and …
28
(
2018
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10011962061
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2
Gift card program incrementality and cannibalization : the effect on revenue and profit
Norvell, Tim
;
Horky, Alisha Blakeney
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 250-257
Persistent link: https://www.econbiz.de/10011747857
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