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Noseworthy, Theodore J
Trudel, Remi
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Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning
Noseworthy, Theodore J
;
Trudel, Remi
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1008-1020
Persistent link: https://www.econbiz.de/10010011262
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