//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Novak, Thomas P."
~subject:"Consumer behaviour"
~subject:"Erfolgsfaktor"
~subject:"Produktgestaltung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product portfolio"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Erfolgsfaktor
Produktgestaltung
Consumer goods industry
3
Innovation management
3
Innovationsmanagement
3
Konsumentenverhalten
3
Konsumgüterindustrie
3
Product management
3
Produktmanagement
3
Test market
3
Testmarkt
3
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
Author
All
Novak, Thomas P.
Herrmann, Andreas
8
Görg, Holger
5
Huber, Frank
5
Kneller, Richard
5
Albers, Sönke
4
Blonigen, Bruce A.
4
Eppinger, Steven D.
4
Foscht, Thomas
4
Gierl, Heribert
4
Hoffman, Donna L.
4
Knittel, Christopher R.
4
Kopalle, Praveen K.
4
Muraközy, Balázs
4
Soderbery, Anson
4
Ulrich, Karl T.
4
Cooper, Robert G.
3
Sameti, Ardalan
3
Sinha, Indrajit
3
Bar-Isaac, Heski
2
Bauer, Hans H.
2
Berndt, Ernst R.
2
Biebeler, Hendrik
2
Calantone, Roger J.
2
Cao, Ruiqing
2
Caruana, Guillermo
2
Chang, Myong-hun
2
Chen, Jie
2
Chen, Steven
2
Chhajed, Dilip
2
Civelek, Mustafa Emre
2
Cuñat, Vicente
2
D'Aveni, Richard A.
2
Dahremöller, Carsten
2
Ertemel, Adnan Veysel Veysel
2
Fels, Markus
2
Geis, Gerold
2
Gielens, Kathrijn
2
Gijsbrechts, Els
2
Goldenberg, Jacob
2
more ...
less ...
Published in...
All
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10003971869
Saved in:
2
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
Saved in:
3
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->