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~person:"Nunes, Joseph C."
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Multiple reference points in sequential hedonic evaluation : an empirical analysis
Ghoshal, Tanuka
;
Yorkston, Eric
;
Nunes, Joseph C.
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 563-577
Persistent link: https://www.econbiz.de/10010489709
Saved in:
2
The malleable brand : the role of implicit theories in evaluating brand extensions
Yorkston, Eric A.
;
Nunes, Joseph C.
;
Matta, Shashi
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003940586
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