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~person:"O'Cass, Aron"
~subject:"Ambidextrous organization"
~subject:"Globalization"
~subject:"Theory"
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Ambidextrous organization
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Exploration
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Innovation
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O'Cass, Aron
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of services marketing
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ECONIS (ZBW)
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Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011343383
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2
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
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