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~person:"O'Cass, Aron"
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O'Cass, Aron
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The journal of business & industrial marketing
2
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ECONIS (ZBW)
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Identifying the resource conditions that maximize the relationship between ambidexterity and
new
product
performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
2
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance
new
product
performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
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