Lawton, Thomas; Rajwani, Tazeeb; O'Kane, Conor - In: Journal of Strategy and Management 4 (2011) 3, pp. 215-237
Purpose – This paper aims to illustrate how legacy airlines can reorientate to achieve sharp recoveries in performance following prolonged periods of stagnation, decline and eroding competitiveness. Design/methodology/approach – The authors use a qualitative analysis of five longitudinal...