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~person:"O'Neill, John"
~person:"Stomper, Alex"
~person:"Vives, Aldric"
~subject:"Firm performance"
~subject:"Markenführung"
~subject:"Preismanagement"
~type_genre:"Aufsatz im Buch"
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O'Neill, John
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Handbook of hospitality strategic management
1
The brand challenge : adapting branding to sectorial imperatives
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ECONIS (ZBW)
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Research advances in the building of hotel brands
O'Neill, John
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 253-270)
.
2015
Persistent link: https://www.econbiz.de/10010431231
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2
Recent findings regarding hotel brand and strategy
O'Neill, John
;
Mattila, Anna
- In:
Handbook of hospitality strategic management
,
(pp. 203-213)
.
2008
Persistent link: https://www.econbiz.de/10003809035
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