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~person:"O'Rourke, Anne-Maree"
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O'Rourke, Anne-Maree
Carrillat, François A.
41
Astous, Alain d'
11
Jaramillo, Fernando
5
Belli, Alex
4
Ladik, Daniel M.
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Cowley, Elizabeth
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Legoux, Renaud
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Solomon, Paul J.
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d'Astous, Alain
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Bellavance, François
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Béal, Mathieu
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Carrillat, Francois A.
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Carrillat, François A
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
2
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
3
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
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