//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Okazaki, Shintaro"
~person:"Shin, Woochoel"
~person:"Tucker, Catherine E."
~person:"Yan, Ruiliang"
~subject:"Advertising"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand management
Internet marketing
47
Online-Marketing
47
Werbung
21
Advertising effects
19
Werbewirkung
19
Social Web
11
Social web
11
Consumer behaviour
8
Konsumentenverhalten
8
Distribution channel
6
Vertriebsweg
6
Beziehungsmarketing
5
Data protection
5
Datenschutz
5
Relationship marketing
5
Search engine
5
Suchmaschine
5
Mobile Business
4
Mobile Marketing
4
Mobile business
4
Mobile marketing
4
Theorie
4
Theory
4
Viral marketing
4
Virales Marketing
4
Game theory
3
Lieferkette
3
Markenführung
3
Mobile communications
3
Mobilkommunikation
3
Regulation
3
Regulierung
3
Spieltheorie
3
Supply chain
3
Target group
3
Zielgruppe
3
Auction theory
2
Auktionstheorie
2
more ...
less ...
Online availability
All
Free
11
Undetermined
4
Type of publication
All
Book / Working Paper
13
Article
10
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
1
Book section
1
Konferenzschrift
1
Language
All
English
23
Author
All
Okazaki, Shintaro
Shin, Woochoel
Tucker, Catherine E.
Yan, Ruiliang
Wilbur, Kenneth C.
14
Jerath, Kinshuk
12
Bonatti, Alessandro
10
Dwivedi, Yogesh Kumar
10
Ko, Eunju
10
Pelsmacker, Patrick de
10
Sayedi, Amin
10
Bergemann, Dirk
9
Hudders, Liselot
9
Loureiro, Sandra Maria Correia
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Choi, Yung Kyun
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Fogel, Joshua
7
Ghose, Anindya
7
Hollebeek, Linda D.
7
Johnson, Garrett A.
7
Kumar, Subodha
7
Pauwels, Koen
7
Rahman, Zillur
7
Rita, Paulo
7
Schultz, Carsten D.
7
Voorveld, Hilde
7
Bellman, Steven
6
Calvano, Emilio
6
Chintagunta, Pradeep K.
6
Cho, Chang-Hoan
6
Dens, Nathalie
6
Filieri, Raffaele
6
Gordon, Brett R.
6
Khan, Imran
6
Kim, Jooyoung
6
Rozendaal, Esther
6
Simonov, Andrey
6
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
NBER Working Paper
1
NET Institute Working Paper
1
SpringerLink / Bücher
1
The Global Antitrust Institute Report on the Digital Economy
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
21
-
23
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
22
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
23
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
First
Prev
1
2
3
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->