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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Markendifferenzierung mittels irrelevanter Attribute : ein experimentelle Studie
Bauer, Hans H.
;
Neumann, Marcus M.
;
Haber, Tobias E.
; …
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2005
Persistent link: https://www.econbiz.de/10002897831
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