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~person:"Olsen, Lars Erling"
~subject:"Firmenimage"
~subject:"Markenführung"
~subject:"Marketing theory"
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Search: "European journal of marketing : EJM"
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European journal of marketing : EJM
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ECONIS (ZBW)
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Brand alliances : the role of brand concept consistency
Langseng, Evan Johan
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10009661675
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2
The attitudinal respose to alternative brand growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
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