Pieniak, Zuzanna; Verbeke, Wim; Olsen, Svein Ottar; … - In: Food Policy 35 (2010) 5, pp. 448-455
This paper identifies and profiles consumer segments based on health-related attitudes. Cross-sectional data were collected in 2008 through a pan-European consumer survey (n = 2400) with samples representative for age and region in France, Poland and Spain. Four distinct consumer segments...