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~person:"Opresnik, Marc Oliver"
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing management
8
Marketingmanagement
8
Marketing
7
Marketing theory
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Beziehungsmarketing
2
Relationship marketing
2
Unternehmen
2
Welt
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Consumer behaviour
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Konsumentenverhalten
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Lieferantenmanagement
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Opresnik, Marc Oliver
Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
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Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
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Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Grönroos, Christian
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Pilarczyk, Bogna
5
Baker, Stephen
4
Bruhn, Manfred
4
Freiling, Jörg
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Kollmann, Tobias
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Lehmann, Donald R.
4
Baker, Michael John
3
Bliemel, Friedhelm
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Claßen, Matthias
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Di Benedetto, C. Anthony
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Diamantopoulos, Adamantios
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Dibb, Sally
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Doherty, Anne Marie
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Hammann, Peter
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Jaworski, Bernard J.
3
Kitchen, Philip J.
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Madhavaram, Sreedhar
3
Saren, Michael
3
Shaw, Eric H.
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Stremersch, Stefan
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Varadarajan, Rajan
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ECONIS (ZBW)
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Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
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2
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
3
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
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