Otoo, Felix Elvis; Ngwira, Cecilia; Kankhuni, Zandivuta - In: International Journal of Tourism Cities 8 (2022) 4, pp. 1079-1101
Purpose The purpose of this study is to examine the influence of involvement, satisfaction and festival attachment on urban Dragon Boat Festival (DBF) attendees’ future intentions. Design/methodology/approach Data were collected from 307 participants of the Hong Kong DBF using a survey...