Bhalla, Nandini; Overton, Holly K. - In: Corporate Communications: An International Journal 24 (2019) 3, pp. 569-592
Purpose: The purpose of this paper is to examine the impact of cultural factors on environmental CSR attitudes and purchase intentions among publics in a developed (USA) country and a developing (India) country. Design/methodology/approach: Using a 2 (location of the company: India vs USA) × 2...