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~person:"Ozuem, Wilson"
~person:"Vrontis, Demetris"
~person:"Walsh, Gianfranco"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Social Web
Social web
14
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4
Luxury goods
4
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4
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4
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3
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3
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Ozuem, Wilson
Vrontis, Demetris
Walsh, Gianfranco
Möslein, Kathrin
10
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9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Adeola, Ogechi
7
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7
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7
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7
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7
Möhlenbruch, Dirk
7
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6
Hinson, Robert
6
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6
Korflesch, Harald F. O. von
6
Krcmar, Helmut
6
Michelis, Daniel
6
Wiedmann, Klaus-Peter
6
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5
Ferri, Fernando
5
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5
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5
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5
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4
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4
Cao, Yiwei
4
Conruyt, Noe͏̈l
4
Constantinides, Efthymios
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Computer-mediated marketing strategies : social media and online brand communities
5
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Contextual evolution across markets, disciplines and sectors
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Leveraging computer-mediated marketing environments
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ECONIS (ZBW)
14
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1
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
2
Digitalization of SMEs : a review of opportunities and challenges
Thrassou, Alkis
;
Uzunboylu, Naziyet
;
Vrontis, Demetris
; …
-
2020
Persistent link: https://www.econbiz.de/10012405977
Saved in:
3
Social media and social identity in the millennial generation
Helal, Guida
;
Ozuem, Wilson
- In:
Leveraging computer-mediated marketing environments
,
(pp. 43-82)
.
2019
Persistent link: https://www.econbiz.de/10011971232
Saved in:
4
Grundlagen des Web 2.0
Kilian, Thomas
;
Hass, Berthold H.
;
Walsh, Gianfranco
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 4-21)
.
2008
Persistent link: https://www.econbiz.de/10003652360
Saved in:
5
Grundlagen des Web 2.0
Walsh, Gianfranco
;
Kilian, Thomas
;
Hass, Berthold H.
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10008666787
Saved in:
6
Facets and dimensions of online social gambling : refining tools for marketing communications
Prasad, Jason
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 271-302)
.
2015
Persistent link: https://www.econbiz.de/10010481697
Saved in:
7
Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
Saved in:
8
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
9
Social media and SMEs in transition countries
Azemi, Yllka
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 114-133)
.
2015
Persistent link: https://www.econbiz.de/10010481707
Saved in:
10
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
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