Hanf, Jon H.; Páll, Zsombor; Hanf, Henriette; … - In: Journal of Applied Management and Investments 3 (2014) 1, pp. 15-24
Our article highlights that there is an interrelationship between the competitive strategy of the retailer, the core competencies, the direction of internationalization, and the extent and nature of adjustment. The strategy defines the core competencies and business model that the retailer...