Pérez, Andrea; Rodríguez del Bosque, Ignacio - In: International Journal of Bank Marketing 32 (2014) 3, pp. 223-244
customers of commercial banks, several univariate statistics and two cluster analyses are implemented. Findings – The authors … identify significantly consistent patterns in the CSR expectations of savings banks and commercial banks customers. The … expectations of savings banks and commercial banks customers are quite homogeneous in such a way that the traditional …