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~person:"Paap, Richard"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
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Markenführung
Marketing theory
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Theorie
4
Marketing
3
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Market research
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Paap, Richard
Bruhn, Manfred
21
Meffert, Heribert
21
Sheth, Jagdish N.
14
Bauer, Hans H.
13
Homburg, Christian
13
Pepels, Werner
13
Albers, Sönke
10
Wiedmann, Klaus-Peter
10
Franses, Philip Hans
9
Kleinaltenkamp, Michael
9
Fritz, Wolfgang
8
Hippner, Hajo
8
Belz, Christian
7
Wilde, Klaus D.
7
Ahlert, Dieter
6
Backhaus, Klaus
6
Meyer, Jörn-Axel
6
Tomczak, Torsten
6
Zerres, Michael P.
6
Esch, Franz-Rudolf
5
Gatignon, Hubert A.
5
Nufer, Gerd
5
Pilarczyk, Bogna
5
Wierenga, Berend
5
Zerres, Christopher
5
Albach, Horst
4
Diller, Hermann
4
Freiling, Jörg
4
Herstatt, Cornelius
4
Hultink, Erik J.
4
Häusel, Hans-Georg
4
Kirchgeorg, Manfred
4
Langerak, Fred
4
Langner, Tobias
4
Link, Jörg
4
Melewar, T. C.
4
Perrey, Jesko
4
Plinke, Wulff
4
Roth, Peter
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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ERIM report series research in management
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1
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ECONIS (ZBW)
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
2
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Saved in:
3
Estimating dynamic effects of promotion on interpurchase times
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001432298
Saved in:
4
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
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