Moen, Øystein; Koed Madsen, Tage; Aspelund, Arild - In: International Marketing Review 25 (2008) 5, pp. 487-503
Purpose – The purpose of this paper is to provide empirical evidence on the actual use and market performance effects of information and communication technologies (ICT) with regard to international business‐to‐business marketing activities of small and medium‐sized enterprises (SMEs)....