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~person:"Pagani, Margherita"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
~subject:"Online-Marketing"
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Search: subject:"Mobile Telekommunikation"
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Consumer behaviour
Kundenzufriedenheit
Online-Marketing
Mobile communications
7
Mobilkommunikation
7
Konsumentenverhalten
5
Mobile Business
5
Mobile business
5
Innovation adoption
3
Innovationsakzeptanz
3
Brand management
2
Innovation diffusion
2
Innovationsdiffusion
2
Internet marketing
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mobile Marketing
2
Mobile marketing
2
Mobile phone
2
Mobiltelefon
2
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Branding
1
Business model
1
Business network
1
Consumer acceptance of new marketing platforms
1
Data protection
1
Datenschutz
1
Dienstleistungsqualität
1
Experiential engagement
1
Geschäftsmodell
1
Global marketing
1
Innovation management
1
Innovationsmanagement
1
Leistungsmotivation
1
Mobile location-based social networks
1
Norway
1
Norwegen
1
Operations Research
1
Operations research
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Pagani, Margherita
Gerpott, Torsten J.
13
Dwivedi, Yogesh Kumar
10
Ghose, Anindya
9
Luo, Xueming
8
Gijón, Covadonga
7
Haucap, Justus
7
Heimeshoff, Ulrich
7
Karjaluoto, Heikki
7
Liébana-Cabanillas, Francisco
7
Buse, Stephan
6
Fang, Zheng
6
Han, Sang Pil
6
Spann, Martin
6
Vlachos, Pavlos A.
6
Williams, Michael D.
6
Bart, Yakov
5
Barth, Anne-Kathrin
5
Björkegren, Daniel
5
Chawla, Deepak
5
Gebauer, Judith
5
Löschel, Andreas
5
Rodemeier, Matthias
5
Shankar, Venkatesh
5
Stephen, Andrew T.
5
Verhoef, Peter C.
5
Vrechopoulos, Adam
5
Werthschulte, Madeline
5
Zubcsek, Peter Pal
5
Barnes, Stuart J.
4
Bilgihan, Anil
4
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Czajkowski, Mikołaj
4
Garín-Muñoz, Teresa
4
Grewal, Dhruv
4
Grissen, Darrell
4
Groß, Michael
4
Han, Heesup
4
Huber, Frank
4
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Business horizons
1
International journal of electronic business
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Technology analysis & strategic management
1
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ECONIS (ZBW)
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1
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
2
An exploratory study into the determinants of adoption of mobile TV services : an integrated value perspective
Borges, Mónica S.
;
Rita, Paulo
;
Pagani, Margherita
- In:
International journal of electronic business
12
(
2015
)
1
,
pp. 70-94
Persistent link: https://www.econbiz.de/10011458103
Saved in:
3
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
4
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
5
A vicarious innovativeness scale for 3G mobile services : integrating the domain specific innovativeness scale with psychological and rational indicators
Pagani, Margherita
- In:
Technology analysis & strategic management
19
(
2007
)
6
,
pp. 709-728
Persistent link: https://www.econbiz.de/10003605703
Saved in:
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