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~person:"Pagani, Margherita"
~subject:"EU-Recht"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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EU-Recht
Innovationsakzeptanz
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Consumer behaviour
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Datenschutz
3
Beziehungsmarketing
2
Confidence
2
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2
Relationship marketing
2
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2
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Brand management
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Pagani, Margherita
Milne, George R.
6
Acquisti, Alessandro
5
Morimoto, Mariko
5
Morosan, Cristian
5
Choi, Ben C. F.
4
Goldfarb, Avi
4
Plangger, Kirk
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Tucker, Catherine
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Adjerid, Idris
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Duan, Yongrui
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3
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Labrecque, Lauren I.
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Markos, Ereni
3
Martin, Kelly D.
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Oghazi, Pejvak
3
Palmatier, Robert W.
3
Rao, H. Raghav
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Tandon, Urvashi
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Taylor, Curtis R.
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Vannucci, Virginia
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Wagman, Liad
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Xu, Heng
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
3
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Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
2
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
3
The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
Fortes, Nuno
;
Rita, Paulo
;
Pagani, Margherita
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 307-329
Persistent link: https://www.econbiz.de/10011858799
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