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~person:"Pagani, Margherita"
~subject:"Leistungsbündel"
~subject:"Mobile business"
~type_genre:"Aufsatz in Zeitschrift"
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Leistungsbündel
Mobile business
Brand management
2
Consumer behaviour
2
Innovation adoption
2
Innovationsakzeptanz
2
Konsumentenverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mobile Business
2
Mobile Marketing
2
Mobile communications
2
Mobile marketing
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
Branding
1
Consumer acceptance of new marketing platforms
1
Global marketing
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Online-Marketing
1
Wireless communications
1
Youth consumers
1
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Aufsatz in Zeitschrift
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English
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Pagani, Margherita
Ghose, Anindya
4
Andrews, Michelle
3
Fang, Zheng
3
Gerpott, Torsten J.
3
Luo, Xueming
3
Bamoriya, Hemant
2
Brandt, Tobias
2
Dix, Steve
2
Dwivedi, Yogesh Kumar
2
Foo, Pik-Yin
2
Gao, Tao
2
Groß, Michael
2
Han, Sang Pil
2
Jamieson, Kyle
2
Kesharwani, Ankit
2
Kumra, Rajeev
2
Lekakos, George
2
Liébana-Cabanillas, Francisco
2
Mahatanankoon, Pruthikrai
2
Malik, Anjali
2
Neumann, Dirk
2
Pelet, Jean-Eric
2
Ramos de Luna, Iviane
2
Rohm, Andrew J.
2
Shaw, Bijeta
2
Shimul, Anwar Sadat
2
Spann, Martin
2
Sultan, Fareena
2
Varnali, Kaan
2
Willing, Christoph
2
Zubcsek, Peter Pal
2
Abdul-Hamid, Ibn Kailan
1
Abetti, Pier A.
1
Abu-Shanab, Emad
1
Adam, Ibrahim Osman
1
Adams, Carl
1
Adipat, Boonlit
1
Agrebi, Sinda
1
Al Khasawneh, Mohammad Hamdi
1
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Business horizons
1
Journal of business research : JBR
1
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ECONIS (ZBW)
2
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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